Foud this quote at Mrs. Deane blog, where the following note was written:

"I will say there are a couple basic things I have learned from WIP that are important for entries, especially online.
EDIT, EDIT, EDIT!!!!!!!!
Then edit again. Some very basic rules:
If an image is in your edit because just because you personally love it, dump it. If it is an image you always have to explain to people, dump it. If you have it in because you think it is important for content, dump it. If you have to keep trying to find a way to make it “work in the edit,” dump it. "